Steps of
Brand Identity Design
Brand Strategy
Developing a cohesive brand identity that accurately reflects the mission and values of the organization, distinguishing the characteristics from competitors, and building trust and credibility with the audience.
▶RESEARCH / competitors, market, and audience research
▶ BRAND CORE / purpose, vision, values
▶ BRAND POSITIONING / audience, market, goals
▶ BRAND PERSONA / personality, voice
Brand Inspiration
▶ MOODBOARD / collages of visuals refining desired brand style
Brand Design
▶ LOGO DESIGN / primary and secondary logos, submark
▶ REVISIONS / 2 rounds of revisions of the chosen concept to refine the details
▶ BRANDING ELEMENTS / typeface, color palette, vector elements, icons, layouts
▶BRAND GUIDE / defining colour palette, logo use and missuse, font, visual style
▶ BUSINESS CARD DESIGN / 2 different layouts
▶ SOCIAL MEDIA TEMPLATES / 3 Canva or Photoshop templates
▶ WEBSITE ASSETS / website banners, icons
